After years of working on other brands, the owner of Cash Sanders Home engaged us to build out her dream brand– A home decor company dedicated to adding color and life to the "fixer upper" world of interior design. Within a sea of beige and renter-friendly grey, Cash Sanders dares to add multicultural and diverse inspiration to their audience's coziest spaces.

The solution is a playful but sophisticated brand identity system blending handmade elements and refined finishes that reflect the curated experience of a well-designed home. The brand extensions provide a consistent voice across its online rental service packaging and e-commerce offering.
Product Illustrations by Tay Oliveira. Photography by Pottery Barn.